Case Study

Advanced Website Analytics

A fast-growing US start-up approached Exometrics to help make sense of its website data. Here's how we helped them.

The Opportunity

A fast-growing tech start-up reached out to Exometrics for help with analyzing over 100k website visits. They wanted to know which content types had a positive or negative effect on conversion at various stages in their sales funnel.

They also wanted to know if we could detect any behavioral patterns or user characteristics that would indicate whether a user would be more likely to convert.

Our Solution

We wrote queries to merge and manage client website data from several systems. Our Data Scientists analyzed over 100k website visits to reveal visitor behavior, content preferences, and more.

Finally, we built predictive models using hundreds of features to help isolate the most significant characteristics for conversion. This gave our client the information to focus marketing efforts on high-value visitors.

Technologies Used

google cloud partner
aws partner
salesforce analytics
best python developers
segment consultants
google analytics consultants



Visits Analyzed

  • Our Data Scientists analyzed over 115,000 visits from the client's website and CRM system

  • We used advanced Machine Learning models to predict which visitors would be most likely to convert

  • Our team provided Dashboards and Reports according to the client specifications and requirements

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