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Read the case study Data collection Marketing
Data collection using geofences. Built for a marketing company.
A marketing company wanted to know more about leisure, hospitality and entertainment locations in cities around the world. Here’s how we helped them.
60+cities
analysed around the world
The opportunity
Detail on cities worldwide. What’s there, and where.
A London-based marketing company asked Exometrics for information about cities around the world. It needed detailed information about location types and their relative positions within each city.
- Leisure
- Hospitality
- Entertainment
Our solution
Exact city boundaries. A statistical picture of every city.
Collection
Point-of-interest data, fenced to the exact city boundary.
Drawing on our relationships with Google, we collected point-of-interest data for each city, using the exact city boundaries.
Analysis
A statistical summary of composition and density.
Our data analysts provided a statistical summary of the composition and density of leisure, hospitality and entertainment locations in cities around the world.
Technologies used.
The cloud platform and the programming language behind the project.
- Google Cloud
- Python
Results
A city-by-city picture. Down to names, addresses and contact details.
- Analysis of the composition and density of leisure, hospitality and entertainment locations in over 60 cities around the world
- Names, addresses and contact details for thousands of points of interest in each city
Cities analysed
60+
cities around the world, with thousands of points of interest in each
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